The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Make Up Genius
Agency: McCann / Paris + Image Metrics / Las Vegas + My Studio Factory / Paris
Client: L'Oréal Paris Category: Consumer - Mobile / Utility
Teladoc Member App
Agency: DigitasLBi North America / New York
Client: Teladoc Category: Consumer - Mobile / Utility
Make Up Genius
Agency: McCann / Paris + Image Metrics / Las Vegas + My Studio Factory / Paris
Client: L'Oréal Paris Category: Consumer - Mobile / Utility
RE:Shakespeare
Agency: Cheil Worldwide, / London + UNIT9 / London
Client: Samsung Electronics & The Royal Shakespeare Company Category: Consumer - Mobile / Utility
Lufthansa Apple Watch App
Agency: SapientNitro / Munich
Client: Lufthansa Category: Consumer - Mobile / Utility
Backup Memory
Agency: 3SG BBDO / Tunis + PixelTrade / Tunis
Client: Samsung Category: Consumer - Mobile / Utility
ADF Active
Agency: Havas Worldwide Australia / Sydney
Client: Defence Force Recruiting Category: Consumer - Mobile / Utility
Awair
Agency: R/GA / New York + Bitfinder / Palo Alto
Client: Bitfinder Category: Consumer - Mobile / Utility
NatWest Apple Watch
Agency: SapientNitro / London
Client: NatWest Category: Consumer - Mobile / Utility
The 2015 Mustang Customizer
Agency: Team / Detroit + Jam3 / Toronto
Client: Ford Category: Consumer - Mobile / Utility
Award:
2016 UX / UI Best of Discipline Pencil
Agency:
McCann / Paris + Image Metrics / Las Vegas + My Studio Factory / Paris
Client:
L'Oréal Paris
Title:
Make Up Genius
Category:
Consumer - Mobile / Utility
Annual ID:
UX16006G
Award:
2016 UX / UI Gold Pencil
Agency:
DigitasLBi North America / New York
Client:
Teladoc
Title:
Teladoc Member App
Category:
Consumer - Mobile / Utility
Annual ID:
UX16005G
Award:
2016 UX / UI Gold Pencil
Agency:
McCann / Paris + Image Metrics / Las Vegas + My Studio Factory / Paris
Client:
L'Oréal Paris
Title:
Make Up Genius
Category:
Consumer - Mobile / Utility
Annual ID:
UX16006G
Award:
2016 UX / UI Bronze Pencil
Agency:
Cheil Worldwide, / London + UNIT9 / London
Client:
Samsung Electronics & The Royal Shakespeare Company
Title:
RE:Shakespeare
Category:
Consumer - Mobile / Utility
Annual ID:
UX16007B
Award:
2016 UX / UI Bronze Pencil
Agency:
SapientNitro / Munich
Client:
Lufthansa
Title:
Lufthansa Apple Watch App
Category:
Consumer - Mobile / Utility
Annual ID:
UX16008B
Award:
2016 UX / UI Merit Award
Agency:
3SG BBDO / Tunis + PixelTrade / Tunis
Client:
Samsung
Title:
Backup Memory
Category:
Consumer - Mobile / Utility
Annual ID:
UX16030M
Award:
2016 UX / UI Merit Award
Agency:
Havas Worldwide Australia / Sydney
Client:
Defence Force Recruiting
Title:
ADF Active
Category:
Consumer - Mobile / Utility
Annual ID:
UX16031M
Award:
2016 UX / UI Merit Award
Agency:
R/GA / New York + Bitfinder / Palo Alto
Client:
Bitfinder
Title:
Awair
Category:
Consumer - Mobile / Utility
Annual ID:
UX16032M
Award:
2016 UX / UI Merit Award
Agency:
Razorfish GmbH / Berlin
Client:
UBS
Title:
UBS Planet Art
Category:
Consumer - Mobile / Utility
Annual ID:
UX16033M
Award:
2016 UX / UI Merit Award
Agency:
SapientNitro / London
Client:
NatWest
Title:
NatWest Apple Watch
Category:
Consumer - Mobile / Utility
Annual ID:
UX16034M